OUR RUBBER
DOESN'T
CRACK—
UNLIKE MOST
PEOPLE

Grip
Next level traction on mud, ice, oil spills
Flex
Pliable at −50°C / -58°F. 1,000,000 flexes. No cracks
Light
20–27% lighter than thermal rubber or PVC
Tough
Holds up hard. Beats PVC + TPR—even at 0°C / 32°F
Resist
SPOG resistant—stable against almost anything
Sustain
Recycled, recyclable, PVC-free
Touch
Nothing feels like it. You’ll know when you touch it

125 years of blue-collar cred. From loggers to soldiers; from mailmen to hunters, to kids shoveling the driveway at dawn, The Boot That Built Canada isn’t branding; it’s a track record.

Industrial Heritage

Condition-proof bad-weather boots; designed with what Canadian hunters call “respectful fear”. Ground-Ctrl rubber wasn’t built to win design awards. It was built because in Canada boot failure isn’t an inconveniance—it’s how you lose a toe.

Built for Bad Weather

One of the last North American boot makers. 70% still made in Quebec, Canada. Performing in a place that wants you dead half the year is what we are made for. Fait au Canada is our right to play.

Fait au Canada

Rubber off-cut gets shredded. Reshaped into 360,000 boots a year. 90% of cooling water runs on a closed loop. Improving. Since 1991.

Made Sustainably