OUR RUBBER
DOESN'T
CRACK—
UNLIKE MOST
PEOPLE
125 years of blue-collar cred. From loggers to soldiers; from mailmen to hunters, to kids shoveling the driveway at dawn, The Boot That Built Canada isn’t branding; it’s a track record.
Industrial Heritage
Condition-proof bad-weather boots; designed with what Canadian hunters call “respectful fear”. Ground-Ctrl rubber wasn’t built to win design awards. It was built because in Canada boot failure isn’t an inconveniance—it’s how you lose a toe.
Built for Bad Weather
One of the last North American boot makers. 70% still made in Quebec, Canada. Performing in a place that wants you dead half the year is what we are made for. Fait au Canada is our right to play.
Fait au Canada
Rubber off-cut gets shredded. Reshaped into 360,000 boots a year. 90% of cooling water runs on a closed loop. Improving. Since 1991.